LinkedIn Lead Generation Services

What's included

Six deliverables,
built end-to-end

Everything you need to run this LinkedIn service line as a managed function, with a clear output for every month of engagement.

Ideal Customer Profile (ICP) definition

A workshop to define your ideal buyer, exclusion criteria, and the signals that indicate sales-readiness.

Sales Navigator campaign setup and management

Full Sales Navigator seat management: audience build, InMail sequences, and Inbox prioritisation.

LinkedIn Lead Gen Form strategy and creative

Form design, copy, and lead routing — including the post-submit nurture sequence.

Connection request and InMail sequence writing

Multi-step outbound sequences with A/B test variants, calibrated to response rate.

CRM integration and qualified lead handoff

Salesforce, HubSpot, Pipedrive, or your CRM of choice. Lead routing rules, deduplication, and qualification fields.

Weekly pipeline reporting dashboard

Meetings booked, pipeline generated, cost-per-meeting, and channel attribution — every week.

Proprietary technology

PipelineIQ

AI that optimises your outbound sequences every week — not every quarter

PipelineIQ monitors conversion signals across your LinkedIn outreach — response rates, connection acceptance, message sentiment — and continuously recalibrates copy, targeting, and send timing to improve meeting-booked rate week over week.

The result: your outbound engine gets measurably better every month, not just at the quarterly strategy review.

PipelineIQ · Live LIVE

42%

Headline metric

+24%

WoW improvement

94%

Confidence score

Active signals

Week 1Week 4Week 12

How it works

From kickoff to results
in four stages

A repeatable process designed to deliver measurable outcomes from week one.

ICP workshop

A 90-minute session to define your ideal buyer profile, exclusion criteria, and the qualification signals that matter for your sales team.

Sequence build

We write and A/B test outbound copy variants — connection requests, follow-up messages, and InMail sequences — calibrated to your audience.

Campaign launch

Sales Navigator targeting goes live, Lead Gen Forms are configured, and the Insight Tag is verified end-to-end.

Pipeline management

Daily monitoring, CRM sync, weekly reporting, and continuous PipelineIQ recalibration based on what's converting.

Client results

Outcomes from real
Lead Generation programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

SaaS · Indonesia

qualified meetings booked in the first 60 days for a Series A SaaS entering the Singapore market.

"Our sales team was sceptical. They aren't anymore — PipelineIQ's reporting made attribution undeniable."

Fintech · Singapore

$280 to $62

cost-per-lead reduction vs the client's previous Google Ads spend, while tripling qualified lead volume.

"We switched off Google Ads entirely for enterprise lead gen. The math doesn't lie."

Logistics · Vietnam

$1.4M

in qualified pipeline generated in Q1 from LinkedIn outreach alone, against a 24k programme cost.

"AppLabx is the only agency we've worked with where the lead quality actually matches the promise."

Investment

Straightforward pricing
for every stage

No locked-in annual contracts. Monthly retainers with 30-day notice.

Starter

Single-channel outbound

$1,290 / month

Sales Navigator campaign management
Up to 3 outbound sequences
Monthly ICP review
CRM integration
Weekly performance report

Get started

Common questions

What is Sales Navigator and do I need it?

Sales Navigator is LinkedIn's premium sales tool with advanced search, lead recommendations, and InMail credits. You need it for serious outbound.

How many leads can I expect per month?

Depends on your ICP size, industry, and offer. We typically book 25 to 80 qualified meetings per month for Growth-tier clients in B2B SaaS and professional services.

How do you avoid LinkedIn account restrictions?

We use LinkedIn-approved Sales Navigator workflows (not automation tools) and stay well within daily action limits. In 4+ years we have never lost a client account to restrictions.

Do you integrate with our CRM?

Yes — Salesforce, HubSpot, Pipedrive, Zoho, or any CRM with a webhook or API. Lead handoff and attribution are fully automated.

What's the difference between lead generation and LinkedIn Ads?

Lead generation is outbound (you reach out to buyers). LinkedIn Ads is inbound (buyers see your ads and raise their hand). We help you run the right mix.

Free strategy call

Let's map your lead generation strategy — at no cost

A 45-minute call with an AppLabx strategist. We'll audit your current LinkedIn presence, identify your highest-ROI opportunities, and show you exactly what a 90-day lead generation engagement would look like.

Six deliverables,built end-to-end