What's included

Six deliverables,
built end-to-end

Everything you need to run this LinkedIn service line as a managed function, with a clear output for every month of engagement.

01
Executive ghostwriting (weekly LinkedIn posts)
We write, you approve. Voice-matched posts in your authentic tone, posted on a consistent weekly cadence.
02
Long-form LinkedIn Article and Newsletter strategy
Pillar content for SEO and thought leadership — articles, newsletters, and the strategy to make them work together.
03
Employee advocacy programme setup and management
Turn your team into a network of voices amplifying your brand — with a structured content cascade and approval workflow.
04
Positioning narrative and content pillar development
A 3 to 5 pillar narrative framework that gives your content consistency and your brand a recognisable point of view.
05
Speaker, award, and media opportunity identification
We track industry awards, podcast guesting opportunities, and speaking slots — and pitch you for the ones that match your positioning.
06
AuthorityIQ brand tracking and benchmarking
Monthly report on your brand reach, follower quality, share velocity, and inbound connection intent vs your industry peers.
Proprietary technology
AuthorityIQ

AI that benchmarks your executive brand against the top voices in your industry

AuthorityIQ tracks your personal brand's authority signals on LinkedIn — follower quality, content engagement depth, share velocity, and inbound connection intent — benchmarking you against the top voices in your industry.

The shift: from posting into the void to publishing with the same strategic clarity as a market-leading executive.

AuthorityIQ · Live LIVE
11x
Headline metric
+24%
WoW improvement
94%
Confidence score
12
Active signals
Week 1Week 4Week 12
How it works

From kickoff to results
in four stages

A repeatable process designed to deliver measurable outcomes from week one.

01
Voice capture
A deep-dive interview (90 minutes) to capture the executive's authentic voice, opinions, stories, and pet peeves — so the ghostwriting sounds like them.
02
Positioning & pillars
We define 3 to 5 content pillars aligned to your business goals, with a tone guide and a content narrative arc for the next 12 months.
03
Content production
Weekly ghostwritten posts (4 per month), monthly articles, quarterly newsletters — all in your voice, all approved by you before publishing.
04
Authority tracking
Monthly AuthorityIQ report on brand reach, quality followers, share velocity, and inbound volume — with quarterly strategy pivots.
Client results

Outcomes from real
Thought Leadership Programme programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

CEO · FinTech, Singapore
800 to 14,000
followers in 8 months, with 3 speaking invitations from industry conferences.
"I went from dreading LinkedIn to having my team tell me our sales pipeline is up 30% because of my posts."
Partner · Law Firm, Dubai
#1
source of new client referrals within 6 months, ahead of the firm's website and word of mouth.
"Our partners now have waitlists for their time. That is the kind of position a good ghostwriter can buy you."
Founder · SaaS, Vietnam
4.2x
organic reach across company content, driven by the founder's employee advocacy programme.
"We tried thought leadership with internal writers. The moment we hired AppLabx, the engagement jumped."
Investment

Straightforward pricing
for every stage

No locked-in annual contracts. Monthly retainers with 30-day notice.

Starter
1 executive, 4 posts
$1,490 / month
  • Weekly ghostwritten posts (4 per month)
  • Voice capture & positioning
  • Content pillar development
  • Monthly performance report
Get started
Most popular
Growth
1 executive, full programme
$2,490 / month
  • Everything in Starter
  • Weekly posts (4 per month) + monthly Article
  • Employee advocacy setup
  • Media opportunity tracking
  • Quarterly content strategy review
Get started
Team
Multiple executives
Custom
  • Multiple executives on the programme
  • Unified brand voice across the team
  • Employee advocacy at scale
  • Cross-executive content calendar
  • Dedicated editorial team
Get started
FAQ

Common questions

A 90-minute voice-capture interview covering your opinions on industry trends, pet peeves, proudest moments, and most controversial takes.
No. The Growth tier requires about 30 minutes per month for content approval.
A structured programme where your team shares and amplifies the company's content on their personal LinkedIn profiles — typically with a 3 to 5x organic reach lift.
Most executives see meaningful follower growth and engagement lift by month 2. Inbound connection requests from target buyers typically start in month 3.
Yes. We have a Team tier that handles multiple executives on a unified brand voice.
Free strategy call

Let's map your thought leadership programme strategy — at no cost

A 45-minute call with an AppLabx strategist. We'll audit your current LinkedIn presence, identify your highest-ROI opportunities, and show you exactly what a 90-day thought leadership programme engagement would look like.

No commitment · No sales pressure · Singapore & Vietnam-based team · Global clients welcome